Soften / Energize / Excite are keywords for 2011.
Colors will be translated by treatment and finishing, integrated into the material as a part of the fabric.
Colors will be described by words like airy, waxy, silky…
When the environmental account is to be settled regarding a new product, more and more elements will be on the plate: energy consumption, disposal after use, waste materials, ecologically benign and renewable fibers,…
The interior designer’s role will be still more complex, being a part of the effort of “greening” the fashion world.
The task is, above all, to design products in first-class materials and production with aesthetic qualities in order to create lasting emotional and functional relationship between the object and the user.
“Slow fashion” will develop from being a buzzword to signifying quality in production and product. E.g. working to turn artisan crafts into fashion – and into profit for the locals – and to producing long lasting fabrics and clothing.
Different materials will only be blended for performance purposes, special effects etc, and preferably components that are to be taken care of and disposed of in the same way. On one hand “loom state” fabrics and natural color cottons awaken significant interest, on the other finishing and refinements are still developed and sophisticated. Feel good luxury sense is essential for our choices.
Design for delight!
